Treatment Mask VIRTUE

Do a 180 on damaged hair. Transform hair’s health in 3 minutes with the ultra-nourishing, super-strengthening mask made to treat every hair type.

Virtue® Restorative Treatment Mask actively rehabilitates hair in need of extra care for an instant infusion of shine, moisture, and resiliency without weighing it down.

What Makes It Different
Infused with our exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silkysoft hair that’s immediately reinvigorated with health and nourishment.

Fragrance
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Ideal For
• All hair types that are damaged or in need of moisture.
• Perfect for hair left dull and dry from exposure to the elements, or damaged by color, heat styling, or chemical processing.
• Safe for color-treated and chemically treated hair.

Directions
After washing hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well. Use weekly or as needed.

Clinicals / Key Claims
• 97% of women felt their hair was softer after just one use.*
• 95% of women felt their hair was more moisturized after just one use.*
• 95% felt their hair was smoother and silkier after 4 uses.*
• 96% of women said their hair felt healthier after only 7 uses**
• After one month, 94% of women felt their hair was nourished, shinier, more lustrous, and that color was more vibrant.**
*Consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks.
**Consumer Perception Study of 50 women who used Restorative Treatment Mask for one month.

KEY INGREDIENTS
Cystoseira Compressa Extract (Brown Algae) This marine active is known to provide intensive repair and helps provide heat protection.
Amaranthus Caudatus Seed Extract This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine. Rich in flavonoids and polyphenols, this protein is known to provide antioxidant properties.
Baobab Seed Oil From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Cynara Scolymus (Artichoke) Leaf Extract This natural extract is known to preserve cuticle cohesion and helps protect hair from environmental aggressors.

TIPS
For color-treated and chemically processed clients, this treatment mask can help keep hair healthy looking, vibrant, and lustrous. Use the mask at least two weeks before any color treatment or service to prepare and protect hair. After coloring, the mask allows for improved moisture maintenance and overall health and appearance of hair.

For extra-coarse, extremely frizzy, and dense or curly hair, try a partial rinse, leaving some product in the hair to transform the mask into a restorative leave-in conditioner.