Recovery Shampoo VIRTUE

Nourish dry, damaged, depleted hair back to hydrated health.

Virtue® Recovery Shampoo works to rebuild damaged hair with each use. It gently dissolves daily build-up while filling in cracks of damage to leave hair healthy, soft, and supple.

What Makes It Different
Formulated with our first-of-its-kind Alpha Keratin 60ku®, this shampoo and conditioner duo behave like high-powered treatment products, depositing pure, human keratin protein directly into the hair. They work hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment.

Fragrance
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Ideal For
• All hair types, especially hair that’s damaged or in need of extra care.
• Perfect for stressed-out hair that’s been dehydrated from heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.

Directions
Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Recovery Conditioner, rinse thoroughly.

Clinicals / Key Claims
• 97% of women said their hair felt softer after just one use.
• 97% of women felt their hair was less damaged.
• 91% of women felt their hair was more manageable.
Consumer Perception Study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks (10 uses).

KEY INGREDIENTS
Hydrolyzed Quinoa  This plant-based protein is a remarkable ingredient for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil From the African Tree of Life (known for its ability to store water), this rich, silky oil can act as an intense emollient for dry, damaged hair.
Grapefruit Extract Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.

TIPS
As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.