Born in California and raised in Sweden, Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar, ad campaigns for Louis Vuitton and Dolce & Gabbana, and backstage at fashion shows such as Brock Collection and Oscar de la Renta. She rose to prominence creating dewy, supernaturally glowy looks for celebrity clients including Jennifer Aniston, Anne Hathaway, Reese Witherspoon, and Gwyneth Paltrow—establishing her highly coveted ‘second-skin’ approach to makeup.

A lifelong vegetarian with a commitment to holistic living, Gucci feels strongly that ‘luxury,’ ‘efficacy,’ and ‘clean’ don’t have to be a contradiction when it comes to exceptional makeup. For her first beauty line, she designed a creamy range of seamless foundations, blushes, bronzers and highlighters that take a ‘plants-first’ approach to crafting the perfect canvas.

Developed to work together as a “makeup wardrobe,” Gucci’s mission is to provide women with a seamlessly edited range of options as multifaceted as their lives. Naturally beautiful, radiantly amplified skin, now available to everyone.