AESOP, founded in Melbourne in 1987, aims to create exceptional skin, hair, and body products using high-quality, proven ingredients, particularly those with potent antioxidant properties. AESOP values intellectual rigor, vision, and whimsy in all endeavors. Every product is meticulously crafted to reflect the attention to detail that should be applied to life. AESOP advocates a balanced lifestyle, including a healthy diet, regular exercise, moderate red wine consumption, and stimulating literature.