Perfect Ending Split End Serum VIRTUE

Seal, smooth, and mend frayed ends with a treatment that nourishes and protects from future damage.

Chock-full of our patented Alpha Keratin 60ku® protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends.

What Makes It Different
Chock-full of our patented Alpha Keratin 60ku® protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends.

Fragrance
A rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

Ideal For
• All hair types with damaged or split ends.
• Perfect for hair that’s been regularly exposed to heat styling or chemical treatments.
• Safe for color-treated and chemically treated hair.

Directions
Using your fingertips, apply a quarter size amount to clean, damp or dry hair from mid-shaft to ends. Style as usual.

Clinicals / Key Claims
• 85% of women said their hair felt less damaged.
• 87% of women said their hair looked healthier.
Consumer Perception Study of 53 women who used Split End

KEY INGREDIENTS
Pea Protein Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.
Hydrolyzed Quinoa This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine.
Baobab Seed Oil From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

TIPS
For softer hair with beautiful, swingy movement, add Un-Frizz Cream to a dime size amount of the Split End Serum in your palm; apply evenly starting at the nape of the neck and working through to ends of hair.
For polished styles or blunt cuts, start with 6-in-1 Styler on damp hair, applying from root to mid-shaft. Finish off the ends with the Split End Serum.