Exfoliating Scrub VIRTUE

A light, dual-action whipped crème that detoxifies scalp of build-up and impurities while providing residue-free hair conditioning and scalp balancing.

Like the skin on our face, our scalp is a catchall for accumulated dirt, sebum, and product debris. Virtue® Exfoliating Scalp Treatment is a light, whipped crème that gently sloughs off dead skin cells, balances, and conditions without adding residue. Rice beads and fruit enzymes provide dual-action exfoliation; Kalahari melon oil and jojoba oil provide moisture balance; and Alpha Keratin 60ku® repairs hair with each use.

What Makes It Different
This deep conditioning treatment is efficacious yet nonirritating, and provides physical and enzymatic scalp exfoliation while nourishing hair with Alpha Keratin 60ku®. Papain and Bromelain, fruit enzymes that perform like BHAs, provide gentle exfoliation to unclog pores and optimize follicles. Rice exfoliator gently buffs away dead skin, impurities, and residue on the scalp. Hair is left silky smooth upon rinsing with residue-free conditioning.

Frangrance
A soothing blend of lavender and chamomile, white tea, bergamot, magnolia buds, and a light touch of creamy sandalwood.

Ideal For
• All hair and scalp types.
• Safe for color-treated and chemically treated hair.

Directions
After shampooing and rinsing hair, apply Exfoliating Scalp Treatment to scalp and hair, massaging thoroughly with fingertips for approximately 2–3 minutes. Smooth through to the ends and rinse thoroughly; a double rinse is recommended. This is the last step in your scalp health routine, eliminating the need for washing and conditioning after use. Use once or twice a week in place of conditioner or mask.

Clinicals / Key Claims
• 95% of women immediately felt their scalp was cleaner and hair was more conditioned.
• 95% felt their scalp was exfoliated after 24 hours.
• 93% felt scalp was fresher, soothed, and healthier after just one week.
• After one month of use, 93% felt their hair and scalp were more moisturized and hydrated.
Consumer perception study conducted on 43 respondents immediately, after 24 hours, 1, 2, 3 weeks, and 1 month of product usage.

KEY INGREDIENTS
Papain and Bromelain Fruit enzymes that gently slough off dead skin cells.
Beta Hydroxy Acid (BHA) Gently exfoliates dead skin cells.
Rice Exfoliator Gentle rice beads that slough away dead skin cells to leave the scalp smooth.
Coconut, Jojoba, and Kalahari Melon Oils Provides essential hydration for hair and scalp.

TIPS
For straight or fine hair, use the Scalp Massage Tool with Virtue® Exfoliating Scalp Treatment for added circulation. To use, simply massage the bristles on the scalp in circular motions, pressing firmly but gently (too much pressure can irritate the scalp), covering the full surface area of the scalp.