Smooth Shampoo VIRTUE

Turn unruly, frizz-prone strands into manageable hair on its best behavior.

Virtue® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine.

What Makes It Different
Formulated with our first-of-its-kind Alpha Keratin 60ku® protein, this shampoo and conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for hair care goes light years beyond basic cleansing.

Fragrance
A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.

Ideal For
• All hair types, especially those with frizz-prone, wavy, or curly hair.
• Safe for color-treated and chemically treated hair.

Directions
Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly.

Clinicals / Key Claims

• 97% of women said their hair looked smoother.*
• 97% of women said their hair looked healthier.*
• 80% of women felt their hair looked smoother and more hydrated.**
*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).
**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

KEY INGREDIENTS
Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Gotu Kola A multitasking Indian herb that promotes strength, smoothness, and luster.
Pink Pomelo (Conditioner) A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.

TIPS
As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair