Purifying Shampoo VIRTUE

Whisk away the impurities that can weigh down hair and make it lifeless with this deeply cleansing shampoo.

Virtue® Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue, and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster.

What Makes It Different
Formulated with our revolutionary damage-repair protein Alpha Keratin 60ku®, this product not only deeply and gently cleanses, it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.

Frangrance
A juicy, refreshing citrus fragrance with hints of flowers and detoxifying tea, plus sweet orange and lemon essential oils for deep cleansing and added shine.

Ideal For
• All hair types.
• Great for a weekly reset to refresh styles.
• Safe for color-treated and chemically treated hair.

Directions
Using a quarter size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up, and impurities.

Clinicals / Key Claims
• 98% of women immediately felt their hair looked and felt cleaner and appeared healthier.
• After only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh.
• After only 3 uses, 100% of women felt that all the impurities in their hair were washed away.
• With continued use, 98% of women felt their scalp was refreshed and hair was detoxified.
Consumer Perception Study of 50 women who used the Refresh Purifying
Shampoo once a week for 4 weeks.

KEY INGREDIENTS
Charcoal Powder
Extracts oil and impurities for removal during shampooing.
Hops Extract Provides a purifying and astringent effect on scalp.
Coconut Fatty Acid Blend
A blend of gentle cleansers derived from coconut oil that also have moisturizing benefits.

TIPS
Create a weekly ritual of detoxing your hair and scalp with Purifying Shampoo to remove impurities and reveal lightweight, bouncy, and refreshed hair. Consider using it before a color service to begin with a clean slate.