Full Shampoo VIRTUE

Turn up the volume on fine, flat hair for maximum movement and bounce.

Virtue® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body.

What Makes It Different
Infused with our first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo and Conditioner were specifically developed to add volume and density to fine, limp hair strands. These extraordinarily lightweight formulas help build volume from the inside out and will continue to improve the health of hair over time.

Fragrance
A revitalizing citrus floral blend of leafy greens, flowers, and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils.

Ideal For
• All hair types looking for a boost in volume or density in strands. Especially great for fine, limp hair.
• Safe for color-treated and chemically treated hair.

Directions
Work a quarter size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly.

Clinicals / Key Claims
• 84% of women said their hair felt thicker.
• 87% of women said their hair had more body.
• 86% of women said their hair looked fuller.
Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

KEY INGREDIENTS
Phospholipids Molecules derived from natural soybeans that help fight frizz and protect against humidity.
Pink Pomelo (Conditioner) A nutrient-rich citrus fruit full of vitamin A, C, B1, and zinc to give hair a shot of vitality.
Artichoke Leaf (Conditioner) A nurturing botanical loaded with lipids and protein to help seal and strengthen hair’s cuticle.

TIPS
As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.